SCOPE: THIS PROJECT INVOLVED A FULL DESIGN OF THE WEBSITE’S USER INTERFACE, INCLUDING STRUCTURING ITS ARCHITECTURE TO ENHANCE THE USER EXPERIENCE AND MEET MODERN STANDARDS FOR THE DOG FOOD INDUSTRY.

STRATEGY: WE FOCUSED ON TWO KEY AREAS: IMPROVING THE SITE’S VISUAL APPEAL AND USABILITY, AND REORGANIZING ITS STRUCTURE FOR BETTER NAVIGATION AND CONTENT PRESENTATION.

RESEARCH AND ANALYSIS: WE STARTED WITH A THOROUGH REVIEW OF THE EXISTING DOG FOOD WEBSITES, PINPOINTING AREAS FOR ENHANCEMENT. ADDITIONALLY, WE CONDUCTED MARKET RESEARCH TO UNDERSTAND THE LATEST TRENDS IN DOG FOOD WEBSITE DESIGN.

DESIGN CONCEPTUALIZATION: WITH THESE INSIGHTS, WE DEVELOPED DESIGN CONCEPTS, CREATING WIREFRAMES AND PROTOTYPES. EACH DESIGN ELEMENT WAS CRAFTED TO ALIGN WITH DIGSTOWN’S BRANDING AND CATER TO USER EXPECTATIONS.

DEVELOPMENT: DURING DEVELOPMENT, WE EMPLOYED AN AGILE APPROACH, INCORPORATING ITERATIVE FEEDBACK. WE UTILIZED THE LATEST WEB TECHNOLOGIES TO ENSURE THE WEBSITE IS SMOOTH, RESPONSIVE, AND ACCESSIBLE.

TO ENGAGE USERS, WE ADOPTED A NARRATIVE APPROACH, PRESENTING THE EVOLUTION OF THE WEBSITE IN AN ENGAGING MANNER. EACH SECTION OF THE WEBSITE NARRATES A PART OF DIGSTOWN'S STORY, WITH INTERACTIVE ELEMENTS ENHANCING USER ENGAGEMENT AND DYNAMICALLY CONVEYING INFORMATION.