SCOPE: THIS PROJECT INVOLVED A COMPLETE REDESIGN OF THE WEBSITE’S USER INTERFACE, INCLUDING ARCHITECTURE RESTRUCTURING TO ENHANCE THE USER EXPERIENCE AND ALIGN WITH MODERN STANDARDS FOR THE FINANCE INDUSTRY.

STRATEGY: WE FOCUSED ON TWO MAIN AREAS: ELEVATING THE SITE’S VISUAL APPEAL AND USABILITY, AND RESTRUCTURING ITS FRAMEWORK FOR IMPROVED NAVIGATION AND CONTENT PRESENTATION.

RESEARCH AND ANALYSIS: WE BEGAN WITH A COMPREHENSIVE REVIEW OF EXISTING FINANCE WEBSITES, IDENTIFYING AREAS FOR ENHANCEMENT. WE ALSO CONDUCTED MARKET RESEARCH TO UNCOVER THE LATEST TRENDS IN FINANCE WEBSITE DESIGN.

DESIGN CONCEPTUALIZATION: USING THESE INSIGHTS, WE DEVELOPED DESIGN CONCEPTS, CREATING WIREFRAMES AND PROTOTYPES. EACH DESIGN ELEMENT WAS CRAFTED TO ALIGN WITH IMG PRO’S BRANDING AND MEET USER EXPECTATIONS.

DEVELOPMENT: DURING DEVELOPMENT, WE UTILIZED AN AGILE APPROACH WITH ITERATIVE FEEDBACK. WE IMPLEMENTED THE LATEST WEB TECHNOLOGIES TO ENSURE THE WEBSITE IS SMOOTH, RESPONSIVE, AND ACCESSIBLE. TO ENGAGE USERS, WE ADOPTED A NARRATIVE APPROACH, PRESENTING THE WEBSITE'S EVOLUTION IN AN ENGAGING WAY. EACH SECTION OF THE WEBSITE TELLS A PART OF IMG PRO'S STORY, WITH INTERACTIVE ELEMENTS ENHANCING USER ENGAGEMENT AND DYNAMICALLY CONVEYING INFORMATION.